BVA Doxa and The Data Appeal Company of the Almawave Group join forces for more sustainable tourism | Almawave
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10 June 2024

BVA Doxa and The Data Appeal Company of the Almawave Group join forces for more sustainable tourism

Milan and Florence are welcoming significant numbers of tourists, which have also brought major challenges. Against this backdrop, BVA Doxa, a leading Italian research institute and part of the international The BVA family, and The Data Appeal Company, an Almawave Group company specializing in analytics based on Big Data and Artificial Intelligence for the world of tourism, join forces and their respective  expertise to analyze and understand the phenomenon of overtourism. They have begun with the cities of Milan and Florence, leveraging the mine of data provided by the web, social media and surveys.

The goal of the research is to develop a white paper, accompanied by a raw data set, that can help guide governments and municipalities in their plans for land and tourism.

“We are excited to partner with The Data Appeal Company on this important project”, stated Simone Pizzoglio, Partner and Head of BU at BVA Doxa. “Overtourism is a complex challenge that requires a multi-disciplinary approach. The combination of quantitative and qualitative data, combined with big data analysis, will allow us to gain a deep understanding of the phenomenon and provide concrete recommendations for more sustainable tourism management in Milan and Florence”.

“We believe that this research can be a valuable tool for local institutions and all stakeholders involved in the tourism sector”, stated Mirko Lalli, CEO of The Data Appeal Company. “The goal is to build a citizen-friendly tourism model that is able to generate economic benefits for the city, while respecting the environment and the local community. As always, we want to help, through data and understanding phenomena, to rebalance the quality of life of the resident citizen with the quality of experience of the temporary citizen”.