Giving voice to territories through data
A platform designed to make destination marketing and management more effective, supporting decisions, analysis, and planning based on data. The technology collects, measures, and analyzes a unique combination of geolocated data, feedback, online content, and market trends. In this way, we help organizations leverage human experience – from operators, citizens, and visitors – to drive territorial growth.
Collection of data from 130+ online sources with millions of contents analyzed every hour
Ability to compare with ‘competitor’
Natural language search on specific topics and data clarifications
Use case
Measurement of the popularity of city neighbourhoods, attractions, and events, with recommendations for improvement
Estimation of incoming visitor flows based on accommodation occupancy rates and flight bookings
Analysis of visitor segments, their perception of the destination, and their propensity to spend
