Almawave's Artificial Intelligence Expands to North America with DestinationThink
11 September 2024
The Data Appeal Company, part of the Almawave Group, has joined forces with DestinationThink, a leading destination marketing company based in Vancouver, Canada, to support tourist destinations worldwide.
In fact, by combining Destination Think’s strategic marketing expertise with the analytical prowess of The Data Appeal Company, destinations will have a tool to improve their performance and make sure not only that the data collected is accurate, but also that it can be used in the form of concrete and effective strategies. For their part, tourism boards and DMOs will be able to get a clearer picture of visitors’ perceptions, and tailor services accordingly to meet their expectations.
Valeria Sandei, CEO of the Almawave Group, emphasized, “I am extremely pleased with this partnership with DestinationThink, which enables us to enthusiastically enter the North American market and beyond. The challenges faced by tourist destinations worldwide, particularly on ESG issues, call for a significant change in direction, and in this, Artificial Intelligence can help find eHective, useful, and swift solutions for more sustainable tourism.”
Mirko Lalli, Founder and CEO of The Data Appeal Company, added, “We are thrilled about this partnership and honored to collaborate with DestinationThink, a pioneer in sustainable tourism growth. This partnership will give us the opportunity to expand into new markets and work with top-tier destinations worldwide, including in California, Australia, and the United Kingdom.”
Rodney Payne, CEO of DestinationThink, stated, “Today’s tourist destinations gain a competitive advantage through sentiment analysis insights. In a historical moment like this, where collaborations are key, data-driven insights also help destination managers engage local stakeholders and celebrate successes. We are proud to partner with The Data Appeal Company to provide tourism leaders with cutting-edge tools to care for the places they and their visitors love.”
