Tourism Innovation Summit 2025: AI transforms Destination Management
23 October 2025
The new edition of the Tourism Innovation Summit is currently underway in Seville, an event that places innovation, technology, and the future at the center, showcasing how these elements are already transforming the way tourism companies operate and how they will shape the travel experience in the coming years.
Mirko Lalli, CEO of The Data Appeal Company (part of the Almawave Group), delivered a speech titled “From Proprietary Data To Intelligent Agents: Unlocking Destination Value With AI”, highlighting how artificial intelligence, supported by high-quality data, can revolutionize destination management. In particular, AI agents are capable of quickly providing insights and concrete solutions, reducing the time needed to obtain useful information by 99% and suggesting effective actions to optimize tourism strategies, from crisis management to event ROI analysis.