The Data Appeal Company takes center stage at BTO 2025

The Data Appeal Company, part of the Almawave Group, returns to the stage at BTO 2025, scheduled from 11 to 12 November at Stazione Leopolda in Florence.
During the event, Data Appeal led four panels dedicated to the theme “An Invitation to Chart the Uncharted.”
From personalized experiences to the predictive power of data, from process optimization to the role of algorithms in redefining relationships among destinations, operators, and travelers, our experts explored—across the various exhibition areas—how data becomes a shared language capable of uniting travelers, hosts, and planners.
In particular, we showcased how data analysis can anticipate visitor flows, offer tailored experiences, and promote sustainable growth while preserving the identity and authenticity of places.