Phocuswright 2025: how AI is revolutionizing destination management
14 November 2025
From November 18 to 20, in San Diego, the new edition of the Phocuswright Conference 2025 will take place — the international event that highlights the latest advancements in technology and artificial intelligence in the tourism sector.
This year’s theme, “Game On”, is an invitation to break the mold and boldly face the new challenges of innovation.
On November 19, Mirko Lalli, CEO of The Data Appeal Company, part of the Almawave Group, will present “AI Agents for DMOs” — a next-generation artificial intelligence tool designed for Destination Intelligence.
During his talk, Lalli will explain how AI can operate as a true team of experts, transforming complex information into immediate strategies, providing real-time insights, and supporting decision-making processes up to 99% faster — helping to amplify tourism impact and improve destination coordination.