Mirko Lalli present at the new edition of the World Travel Market

From November 5-7, London will host a new edition of World Travel Market, the most globally influential event in the travel and tourism industry. This event brings together the international leisure tourism community, offering industry professionals and practitioners a unique opportunity to be inspired, educated and discussed on key issues.

Among the speakers, Mirko Lalli, CEO of The Data Appeal Company, will take part in a panel entitled “Can We Engage Tourists and Day Excursionists in Addressing the Challenges?” moderated and organized by Harold Goodwin, WTM Responsible Tourism Advisor, Responsible Tourism Partnership . During the talk, Lalli will delve into innovative solutions to engage travelers in creating a more sustainable and responsible tourism experience, in response to the growing needs of an industry increasingly concerned with environmental and social impact.