Mirko Lalli at the first edition of the Urban Trek Summit
25 October 2024
On October 30, Siena will host the first edition of the Urban Trek Summit, a conference that focuses on sharing experiences and best practices on the world of tourism in Italy and will see the signing of the first charter of values for urban trekking.
The event aims to become a point of reference for communities seeking effective solutions to enhance less visited areas and small villages, through innovative solutions and experiences.
In this panorama, Mirko Lalli, CEO of The Data Appeal Company, within the session “Tourism and Artificial Intelligence: journey into the near future of tourism” will illustrate the potential of Artificial Intelligence. From personalizing tourism offers, to assisting travelers, technology, data and AI can help manage destinations and foster responsible tourism, creating more memorable experiences.
