Almaviva and The Data Appeal Company at the BTO event

On November 27 and 28, BTO returns to Florence, the leading event in Italy on Digital Tourism, Innovation, and Training.

Almaviva and The Data Appeal Company, part of the Almawave Group, will be present at the event.

Almaviva will have its own exhibition booth and participate in two panels:

• Tell Me About Your Horeca, and I’ll Tell You Who You Are.
• Everything You Need to Know About the CIN.

The Data Appeal Company will manage a dedicated space on the theme “AI Confluence in Travel: Navigating the Intersection of Artificial Intelligence and Human Creativity,” where discussions will focus on the role of AI in destination management and hospitality. The session will highlight how data-driven solutions can enhance efficiency and foster authentic human connections.

The specific topics for the two days will be:

• November 27, 2 PM – 6 PM: AI and Data for Destination Management
• November 28, 9 AM – 1 PM: Destination Data and AI for Hospitality Management