TURISMI.AI established at Forum PA | Almawave
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3 June 2024

TURISMI.AI established at Forum PA

On occasion of the conference organized by the Ministry of Tourism, focusing on the digital ecosystem of Italian tourism, held during Forum PA 2024 in Rome, the establishment of TURISMI.AI was announced. This non-profit association aims to explore and promote the use of artificial intelligence in the tourism sector, share and disseminate innovative solutions, inform and train tour operators, and encourage the adoption of ethically sustainable AI-based technologies for the tourism industry.
The three founding members of TURISMI.AI, boasting extensive experience in the tourism industry and in the innovative technologies sector, are: in the role of President, Edoardo Colombo, an expert on digital transformation in tourism; and in the role of Vice Presidents, Antonio Barreca, General Director of Federturismo Confindustria, and Mirko Lalli, CEO of The Data Appeal Company, a member of the Almawave Group.
Through research, training, the development of innovative projects, and the promotion of advanced technologies, Turismi.AI aims to support companies in improving service quality, increasing competitiveness, and promoting sustainable development.