Smart Destination: The Data Appeal Company hosted the first stage of PoliMI’s Travel Innovation Observatory | Almawave
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26 June 2023

Smart Destination: The Data Appeal Company hosted the first stage of PoliMI’s Travel Innovation Observatory

“Smart Destination: Analysis and Data-Driven Marketing Strategies for Tourist Destinations and Those Working in the Sector” is the title of the workshop that will be held in Florence on June 30th, from 10am to 4pm, reserved for the Observatory’s community of supporters and open to DMO operators by invitation only. This first stage of thePolitecnico di Milano’s Travel Innovation Observatory sees The Data Appeal Company, an Almawave Group company, as a partner, and Almaviva as a sponsor.

In the morning, the Observatory will present the results of its study of the destination value chain, which will be followed by training sessions organized by The Data Appeal Company and other partners.

Mario Romanelli, Sales Director Italy for The Data Appeal Company, will speak during the session entitled “Destination Management in Practice”. He will focus on the value of our solutions as an effective tool for clients’ growth strategies.