Mirko Lalli at this year’s edition of Phocuswright | Almawave
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6 June 2024

Mirko Lalli at this year’s edition of Phocuswright

The 2024 edition of Phocuswright Europe, an event that focuses on advancements in technology and AI in the world of tourism, will take place from June 10-12 in Barcelona. Offering an experience that is positive, gratifying, and sustainable to both tourists and residents is one of the greatest challenges tourist destinations face. New technologies, like artificial intelligence and alternative data, offer new solutions and new KPIs for evaluating and comparing sustainability and inclusion initiatives and improving the performance of tourist destinations. Mirko Lalli, CEO of The Data Appeal Company, a member of the Almaviva Group, will speak on June 10th during the industry roundtable entitled “Traveller Behavior”.

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