Mirko Lalli at ITB Berlin – the World’s Largest Tourism Tradeshow | Almawave
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6 March 2023

Mirko Lalli at ITB Berlin – the World’s Largest Tourism Tradeshow

From March 7-9, ITB Berlin, the world’s largest tradeshow dedicated to tourism, is back, welcoming more than 180 countries and 160,000 visitors per year.

“Change” will be the key word of this edition. The event is a unique occasion to discuss current megatrends with experts and professionals from around the world and to identify new opportunities that are arising amidst the turmoil of today’s tourism scenario.

The Data Appeal Company, a company of the Almawave Group, will be present at the event.

On Thursday, March 9th, from 4:40pm to 5pm, in Hall 6.1, on the eTravel Stage, Mirko Lalli (CEO of TDAC and CDSO of Almawave) will participate alongside Frank Heise (Deputy Head of Digital & IT for visitBerlin) with a talk entitled: “Is your destination data-driven? Exploring the Role of AI and Data in Destination Management and in the Definition of the Ideal Traveler”.

 

 

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