The Data Appeal Company signs binding agreement to acquire Mabrian Technologies S.L. | Almawave
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22 November 2023

The Data Appeal Company signs binding agreement to acquire Mabrian Technologies S.L.

Almawave, an Italian company listed on the Euronext Growth Milan market (Ticker: AIW), part of the Almaviva Group, operating in the Data & Artificial Intelligence market announces that its subsidiary, The Data Appeal Company S.P.A., has signed a binding agreement to acquire 70% of the share capital of Mabrian Technologies S.L.

The latter company is based in Spain (Menorca and Barcelona) and develops advanced solutions in the field of Travel and Destination Intelligence, focusing on data analytics decision intelligence AI KPI’s.

The transaction is part of Almawave Group’s strategy for international expansion and growth, as well as the progressive market focus, positioning it among the leading companies in the global market for Tourism Destination Intelligence solutions.

Valeria Sandei, Almawave Chief Executive Officer and The Data Appeal Company Chairperson: “This acquisition underlines Almawave’s ability to execute upon its strategies, which centers on international growth and the use of artificial intelligence technologies in specific vertical sectors. Bringing The Data Appeal and Mabrian together creates one of the European’s leading companies in advanced analytics for Tourism, an industry that is increasingly data-driven.”

Mirko Lalli, Chief Executive Officer of The Data Appeal Company: “This transaction will allow us to improve synergies at all levels, further strengthening our positioning and accelerating our growth in the Tourism sector, where operators are increasingly investing in data as a strategic lever to generate a competitive advantage.”

Santi Camps, Chief Executive Officer of Mabrian: “For us, joining The Data Appeal Company is a strategic decision with the goal to lead the market globally. A great team has brought Mabrian to where it is today, but now it is time to become part of a solid technology group as Almawave to take advantage of synergies and share know-how. This will allow us to continue helping the Tourism industry to hand concrete needs with the most advanced technology but at a faster rate.”

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