The Data Appeal Company acquires 70% of Mabrian Technologies S.L. | Almawave
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21 December 2023

The Data Appeal Company acquires 70% of Mabrian Technologies S.L.

Almawave announces that today, through its subsidiary The Data Appeal Company S.p.A., it has finalised the acquisition of 70% of the share capital of Mabrian Technologies S.L., a Spanish company specialising in the development and implementation of solutions in the Travel and Destination Intelligence field and focused on innovative data analytics and decision intelligence AI KPI’s.

Valeria Sandei, Chief Executive Officer of Almawave and Chairperson of The Data Appeal Company, stated “I am pleased to have concluded this first international M&A transaction, welcoming Mabrian into our Group and assuming the role of Chairperson. This team is an expression of expertise, innovation and quality in a strategic sector in which we want to consolidate our international positioning. The quick closing of the transaction allows us to begin to collaborate, and together face 2024 stronger and more aware and determined as we pursue our growth goals.”

Mirko Lalli, Chief Executive Officer of The Data Appeal Company, added: “This transaction is an important step that allows us to consolidate the market for tourism data and Destination Intelligence tools; we also aim to accelerate our trajectory, with the goal of delivering synergies that will increasingly position us as a global innovator.”

Santi Camps, Chief Executive Officer of Mabrian, commented: “We are very pleased to join the Almawave Group and to start collaborating with The Data Appeal Company on building up a project that can lead the Tourism Intelligence market globally. We are confident that we will be able to secure a progressively stronger position in a rapidly expanding market.”

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