THE STARTING CONTEXT: MANY BUSINESS SOLUTIONS OFFER ONLY PARTIAL ANSWERS TO THE NEW DEMANDS FOR KNOWLEDGE AND INTERACTION
In recent years, the way people interact has changed and evolved. And so have products and services offered by companies, as well as their Marketing drivers and strategies for internal use and towards their Customer base.
To cope with this new, complex scenario, technology vendors have enhanced their offering according to specific drivers.
The increasing availability of SW to carry out specific insight or Customer management needs has resulted in a proliferation of companies offering IT solutions providing different results for the same trends. These are often inconsistent and difficult to reconcile, and generates various partial perceptions in the different business functions along “natively unique” lines, such as the Customer journey, that is: the Customer experience in regards to the company
This fragmentation is strongly linked to a by now obsolete way of working in the core systems of companies, and makes it currently impossible to obtain a comprehensive and strategic vision. Any investment made to expand and correlate Big Data with corporate knowledge can only inevitably offer a low return, because it is undermined from the start by the analyzed core information.
PEOPLE CENTERED TECHNOLOGY: A NEW WAVE OF INFORMATION MANAGEMENT TO TRANSFORM BUSINESS OPERATIONS AND GOVERNANCE
The innovative vision of Almawave overcomes all these difficulties, transforming operations and providing every business manager with real-time, quality information, tailored to each Customer specific needs.
Almawave Customer Centric Suite collects all innovation drivers so-far separately managed: semantics, statistics, automatic speech recognition, and adaptive interface. This is a new “People Centered” approach of interaction, transforming people experience: