Iride Aware is Iride Suite module enabling network analysis, real-time analysis and sentiment analysis to understand Customer needs, brand reputation and strategies for information dissemination:
  • What are people talking about? products, services, brands, current events, politics
  • With what sentiment? positive, negative, neutral
  • On which channels? blogs, social network, Websites, forums
The analysis of content retrieved from the Web thus becomes shared information to understand the Customer journey and the setup of consistent and effective models for cross-channel analytics.
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