Global Economy: over 250 million tweets analysed

02/01/2015

The issue of economic growth is debated more in Italy than the rest of the world. Renzi is the most tweeted about after Obama

Almawave, the technology innovation company within the AlmavivA Group, has conducted a study of more than 251 million tweets in 6 languages (Italian, English, Portuguese, French, Spanish and German).
The “Global Economy” Analysis highlighted which topics, to what extent and with what approach Twitter users discussed macro-economic issues during 2014.
The tweet survey, involving 2,300 key words, referred to two time periods: the start of the year, fromJanuary to March, and in the second half of the year, from September to November. This allowed for data to be extrapolated from the time frames being monitored and then compared to highlight any differences.

IN ITALIAN

In the Italian language tweets, the issues relating to “crisis” (24.5% of total tweets) and “employment” (16.4%) remained the key topics over the entire year. Some signs of optimism did however emerge between the first and second half of the year: the issue of “economic growth” rose from 13.1% to 16.2%, whereas that of the “propensity to consume” went up from 10.1% to 14%. Less discussion revolved around “taxes“, going from 16% to 15.2%. A similar trend was seen in “access to credit“, which went from 14.5% to 11.3%.
Looking at the macro-issue of “propensity to consume“, the most widely debated topic was “average household spending” (48.6%). The topic most focused on under the “access to credit” issue was “borrowing” (76.8%). In the context of “economic growth”, the most intense debate centred around the “plans for economic development” (42.1%).

ITALY – THE REST OF THE WORLD

Almawave’s Global Economy Analysis made it possible to compare the significance of issues dealt with at the global level, based on the tweets recorded in all the languages analysed from September to November in relation to the incidence of the same issues in Italian.
First place among the most tweeted macro-economic issues goes to the “propensity to consume“, occupying 25.6% of conversations in all languages, compared to 14% in Italian.
The topic of “access to credit” generally involved 25.1% of tweets, compared to 11.3% in Italian.
The issue of “economic growth“, on the other hand, was more talked about in Italian: 16.2% in Italy, against 15.1% in the other languages.
Only 13.2% discussed “employment” (16.4% in Italy) and 10.7% “taxes” (15.2% in Italy). The “crisis” only claimed 8% of conversations, whereas in Italy it involved 24.5%!

MOST MENTIONED PERSONALITIES ON TWITTER

It is interesting to see just how frequently the names of leading figures in politics and representing institutions appear at both the global and national levels, even if this is within the context of specific macro-economic conversations.
The names of political and institutional figures mentioned the most in the tweets selected by the Global Economy Analysis were:

AT THE GLOBAL LEVEL (Sept-Nov analysis)
1st Obama
2nd Renzi
3rd Putin
4th Cameron
5th Merkel

IN ITALIAN (Sept-Nov analysis)
1st Renzi
2nd Berlusconi
3rd Squinzi
4th Napolitano
5th Grillo