Analysis has begun of Twitter conversations about the 2014 FIFA World Cup.


In just five days, 4.3 million tweets have been analysed in six different languages.
The most frequently mentioned nation is Spain (20.7% of conversations). Italy is seventh.
So far, discussion of players has been focused on injuries and those who haven’t been selected: the most tweeted-about player is the Mexican Luis Montes (7.3%), and in Italy it is Riccardo Montolivo (2.1%).

Rome, 4 June 2014 – Almawave, technological innovation company of the AlmavivA Group, has launchedSocial Analysis Brazil 2014, providing real-time monitoring of opinions expressed on social networks, on Twitter to be specific, concerning the imminent World Cup, which begins on 12 June.
With just over a week left until the start of World Cup Brazil, excitement is growing on social networks for the sporting event of the year, and the discussion is lively. Evidence of this can be seen in the four million three hundred thousand tweets in six different languages, collected in just five days by Almawave,between 29 May and 3 June.

The Almawave analysis of Brazil 2014, which will continue throughout the tournament, is aimed at monitoring the buzz surrounding the event. It will analyse online discussion regarding the leading teams, the players, the managers’ decisions, and a range of other economic, social, and organisational topics related to this sporting event.

The methodology employed for the analysis – which will be carried out via constant real-time capturing of tweets, with near-real-time processing – is divided into three phases:

  • retrieval: data extraction from Twitter on the basis of a set of terms and keywords;
  • data management: management and intelligent archiving of the data, with a storage capacity suited to the quantities being handled;
  • analysis: statistical presentation of trends and analysis of data and opinions.

What are the most tweeted topics?
The most popular, with 78.1% of tweets, regards the tournament itself, analysing and commenting on football-related issues: Spain as the reigning champions are the most frequently mentioned with 20.7% of tweets (there is already talk of the final and victory), followed by Mexico (8.9%) and Columbia (8.8%). The host nation, Brazil, comes in at fourth place with 7.7% of tweets and Italy is seventh with 5.9%.

Moving on to the players, for the moment, discussion is centred around injuries and players who haven’t been picked: the most frequently mentioned player on the social network, with 7.3% of tweets, is the Mexican Luis Montes, followed by the Spaniard Carvajal (5.3%) and the Columbian Falcao (5.3%).

Among the “home heroes”, Neymar is by far the most talked about Brazilian player, with 54.6% of tweets, followed by Tiago Silva (5.1%) and Marcelo (5%).

As far as Italy is concerned, the most frequently mentioned player is Riccardo Montolivo (2.1% overall, equal to 35.1% of tweets about the Italian team), who, due to a tibia injury during the friendly with Ireland, will miss the World Cup. In second position is Mario Balotelli (15.5%) and third goes to Pepito Rossi (15.5%), who hit the papers after being left out of Prandelli’s squad, and for his subsequent outburst on Twitter. Next come Marco Verratti (6.7%) and Antonio Cassano (6.2%).

In terms of the managers, the most tweeted about is the Spaniard Vincente Del Bosque (22.4%), above all due to Llorente being left out of the Spanish squad. In second place comes the England manager, Hodgson, (13.9%) and in third is the Nigerian Keshi with 12% of tweets.

Among the topics linked to the event, but not football related, 44% of the most popular regard media and celebrities, 26.7% regard organisational elements (security, viability, stadiums, facilities), 8.5% tourism, 12.4% the economy, and 8.4% regard social topics.

Football and Brazil” is an inseparable combination. In the country where football is sacred, the most social-network present and widely tweeted World Cup ever will take place. Online discussion will go way beyond technical and tactical talk on the individual matches (as can already be seen in the Almawave survey data) and debate and controversy surrounding social and economic issues will be widespread, particularly regarding the building of the stadiums, the favelas, poverty and crime.